What is Social Shopping
Social shopping is a process in which two or more people actively seek out goods from retailers, giving their feedback on the experience of shopping. It is often referred to as customer-oriented shopping and the marketing of these types of sites has become increasingly popular over the last couple of years.
A corporate brand offers more than just products and services and can attract consumers in an even more powerful way by providing personal customer service. These sites allow consumers to leave reviews and comments about a retailer’s customer service, product selection, and prices while making purchases on the internet.
This feedback form allows consumers to tell others how they experienced a particular experience on the retailer’s website. This method allows social shopping consumers to give positive and negative ratings to a brand without actually having to shop there.
Social shopping is very much dependent on the quality of its user interface, and many consumers are already familiar with the interface of social shopping websites and have no need to learn a new system. These sites make it easy for users to leave comments about each other or to share notes and news.
Often, social shopping websites offer free access to tools such as a virtual store, newsletter, discussion forums, and other functions that can help customers find and purchase goods from retailers within minutes. Consumers can also use social shopping sites to request a catalog or notify retailers when new products arrive at their store.
The popularity of online shopping has attracted many individuals to try out this marketing method for themselves. Many sites that offer online shopping to give visitors the option to leave comments and reviews about the experience of shopping, similar to the feedback systems of sites like Amazon or TripAdvisor.
As time goes on, more people will want to see reviews and ratings of online retailers, and this type of feedback may evolve into a form of consumer interest reporting. Websites that offer this type of customer feedback will likely start offering a number of options, such as a virtual store, bulletin board, and discussion forums.
There are also forums designed to encourage consumers to share their consumer’s feelings and experiences, such as complaints, compliments, or whatever else that might strike their fancy. Internet shopping has, unfortunately, given rise to some minor impersonation and fraud among consumers.
Some consumers have opted to send e-mails to complain about retailers who have treated them unfairly or offer a recommendation of a certain product but with the intention of tricking the website owner into buying the product. One example of this fraud is Amazon, which uses the same bogus comment in their customer review system that they use in their purchase and shipping pages.
Social shopping sites use several different methods to prevent such fraud, such as verifying the identity of the merchant or sharing information with the merchant. Some social shopping sites also use methods to detect impersonators and to delete fake reviews.
There are some advantages to social shopping, such as making the shopping experience more personal and authentic. However, the more traditional forms of online shopping have taken the consumer’s experience of shopping online, making it more enjoyable, convenient, and productive.